A Workshop on Selling Enterprise B2B SaaS Across the Cultural Divides of the USA

Who Is It For

  • Founders and GTM leaders of B2B SaaS startups targeting U.S. customers

  • Sales and Customer Success teams preparing for U.S. expansion

  • Investors and advisors guiding international SaaS companies

Why This Workshop Matters

Breaking into the U.S. market isn’t just about product-market fit—it’s about region-market fit.

Each major U.S. region has distinct values, buying styles, corporate structures, and communication norms. Understanding these differences can make or break your first 10 customers.

What You’ll Learn

  • How communication directness varies from New York to Seattle

  • Why relationship-building is more critical in certain regions

  • How to align your sales motion and follow-up style to regional expectations

  • Insights on risk appetite, budget sensitivity, and decision-making structures

  • GTM tips based on over 28 years of experience selling, buying, and advising in the U.S.

What You’ll Walk Away With

  • A region-by-region U.S. sales strategy

  • Playbook templates for outreach, demos, and follow-ups

  • Common pitfalls to avoid during your expansion

  • A sharper lens on how Americans actually buy software